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Press Release To Free PublicityWebsite-Promotion-To-Increase-Traffic.com Press Release Benefits are:
There are many ways to drive traffic to your website. One of the most underrated ways is using a press release (PR). If done properly it has huge potential to give your website a huge boost of targeted traffic.
A PR simply announces information to the public, share holders, journalists and your customers, about what is new with your company. You may be launching a new software program or you have a special event taking place. There are a number of reasons for sending a PR. Word of warning, to many press releases can effect the response rate. Make sure you any send out information that is special in nature.
One of the reasons PR's are so effective, is because they are a content article. Search engines like Google love these type of word documents. The reason is simple, when a search engine sends out its spiders it can easily scan quickly and easily a content article.
My suggestion is to pick a keyword you wish to rank highly and disperse throughout your PR. This way the spiders will know what the content is about and rank you accordingly. This technique is called optimization, and is very effective. More about optimization later.
Press Release MythsI will list three myths, which effect most business owners.
1. You Need contacts in the Media
Are contacts helpful in the media, they sure are. Does everyone have these contacts? No! What the average person needs to understand, it is how newsworthy the PR is that is important. Make the information attract emotion in the readers and media, this hooks them into wanting to know more. The media will run with a story whether they know you or not. Make their job easy and create an appealing press release.
2. Any Publicity is Good
Think about this statement for a minute. How do you react to news stories which are negative? You are unlikely to use that particular service or product. It is much better off not to have media coverage then to receive coverage for negative publicity.
3.You need to be PR Expert
There is no truth in this statement. If you research, increase your knowledge and be persistent, and with the right tools you can become efficient with PR's. If you do not see instant results keep learning and adjusting your content. If all else fails, searching for a consultant is not a bad decision either. The Starting PointThe key to have you PR reviewed by the media, is to understand what they are looking for. There are many different aspects we can discuss here. I have shorten the list down to four key points. Understand, these points are just the start of your journey with the PR game. As you get better at how to write your content, how to target your PR distribution and finding newsworthy opportunities, your results will increase. Half the battle is understanding what the media is looking for. Your journey starts here.
How To Write A Press ReleaseA PR needs to be written in the correct order to be successful. Here are the basic steps on how to write a press release.
2. Keep the PR short and to the point as possible. Keep to the facts with little or no elaboration.
4. The title/headline should be attract the readers attention. 5. Smaller paragraphs for easier reading. 6. Be subtle in your approach. Do not make the PR sound like an advertisement. 7. Your press release has to be newsworthy.
9. First paragraph has to include the Hot Button to attract the readers attention. Here is an example, of a PR. Optimized Press ReleasesSince the intervention of the internet business have been trying many ways to communicate with the media and it's customers. One of the ways to increase you communication is through optimized press releases. This type of search engine traffic can give your website a giant boast in traffic. The issue for business owners is most of the press releases do not support a keyword(s), thus the PR is not noticed by the search engines. This is were proper optimization of the PR becomes critical. Optimized PR's use different techniques to help increase your notice-ability. These techniques include keyword research, page optimization and ways to distribute the PR's. If done correctly you will see a marked increase in website traffic, media coverage and revenue. It is important to remember optimized PR's do some thing very important, it allows your message to be viewed by a highly targeted customers who want to know about your product or service. As mentioned before optimization helps with people searching through search engines trying to find your information. There is no debate search engines play a bigger and bigger with developing relations with the media and with customers. Optimized press releases makes every business announcement readily available on the internet. Take the
necessary steps
to make your product or promotion available worldwide through these optimization techniques.
Press Release DistributionSo you have researched and slaved over your PR. We now have to learn the proper way to do press release distribution. How do we master the art of PR distribution? Learning this skill is one of the most powerful ways to market and advertise your opportunity. The media has a profound way to help you promote your product. See, the media does not endorse your product, and the readers know this. Thus, the readers think the media will give a objective view to the article, giving you and your opportunity credibility. So in the end the reader believes they are reading unbiased content.
1. The PR distribution companies will be able to target your press release to your target market. 2. The PR distribution companies should be able to send your PR by fax, audio and online distribution. 3. The PR distribution company must have a proven track record. Ask for testimonials to contact and verify results and service. 4. The PR distribution company has to be able to send the PR to hundreds to thousands media outlets that are looking for your type of information. 5. The PR company if required, should have the ability to provide press release writing services for a cost. Just in case you need help with fine tuning your PR, if it is required. PR's are vital to all media outlets such as television, newspaper and radio. These outlets need a constant stream of potential news for their customers. The media wants to know about anything newsworthy. So finding a PR distribution company which is trustworthy with the media outlets is critical. Here are some PR distribution companies I find to be very useful. Blog PowerWith blogging becoming more popular then ever. How about sending out your PR to the blogging community? Blogs are seen as the new super media explosion. With this new marketing media increasing in popularity everyday, you should jump on give your PR a whirl. Bloggers just like the mainstream media, are always looking for newsworthy content to use on their blogs. You can even start up your own blog to help distribute your press releases. PRWeb has introduced
"Blog This"
to help you with your PR distribution.
Press Release Distribution - Free or PaidLike the old saying goes, "In order to make money, you need to spend money." The saying is true, once you see the below stats. My friend had a website dealing with off ice hockey training. He was accomplished business man and started this website out of his passion for helping kids. He sent out a PR in June of 2006 with PRWeb. He spent no money on this PR distribution. He received a total of 2,368 views of his press release. He sent out a another PR on September 2006 again using PRWeb. This time he spent a total of $80 to have it sent. This time his PR was viewed a total of 6,103 times. I am not sure what the stats were for his traffic increase. He did mention it was worth the $80. He had a huge jump in traffic to the site with many of those visitors coming back for return visits. All results vary, I have research results from other PRWeb distribution some with much larger numbers then above. Some other campaigns were much lower. Either way, Free or Paid you will see increased interest in your business.
My PR Has Been Sent, What Now?The answer is a very simple one: you follow up with the media outlets you have sent your PR to. This follow up is key for a number of reasons. One, the media may not have received your PR. Two, the PR went sent never went to a particular journalist or went to one that is not in your niche. Most people develop this one fear that stops us from following up - Fear. Most business owners ignore the follow up process due to the belief they will upset the journalist. In most cases if you have done any research on the type of media or journalist in your niche, they will likely be glad to hear from you. If you want your business to be featured through the media you have to tell them. The media is very unlikely to call you, so follow up is extremely important. Your aggressiveness on following up will determine your success. When you follow up give the journalist or media outlet 2 to 3 daysfrom the day the PR was sent. They receive numerous communications and takes them time to sift through them. If it is a time sensitive press release you can call the journalist then next day. When doing a follow up call it is very important you prepare before calling.
There are number of ways to set yourself up for success.
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